Dec 02, 2023  
2022-2023 Undergraduate Catalog 
    
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2022-2023 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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MARK 4375 - Key Account Selling

Credit Hours: 3.0
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: MARK 3337  and approval of coordinator.
Description
Selling to key accounts and complex enterprises. Account segmentation, strategic account plans, and the complex sales cycle.


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