Apr 25, 2025  
2023-2024 Undergraduate Catalog 
    
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2023-2024 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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GHL 3348 -  Principles of Hospitality Revenue Management

Credit Hours: 3
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: GHL 1367  (formerly HRMA 1367).
Description
The principles of pricing strategies, distribution channels, market segmentation, and demand forecasting from a financial and managerial perspective. Current industry technology will be used to reinforce the concepts.
Repeatability: No

Additional Fee: Yes


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