Mar 26, 2025  
2023-2024 Undergraduate Catalog 
    
Catalog Navigation
  Publication Home
  University of Houston
  Academic Calendar
  Undergraduate Admissions
  Tuition and Fees
  Scholarships and Financial Aid
  Policies
  Programs & Degrees
  Courses
  UH Core Curriculum
  Recommended Course Sequences

  Colleges
  Architecture and Design
  The Arts
  Business
  Education
  Engineering
  Engineering-Technology Division
  Global Hospitality Leadership
  Honors
  Law
  Liberal Arts & Social Sciences
  Natural Sciences and Mathematics
  Andy and Barbara Gessner College of Nursing
  Optometry
  Pharmacy
  Public Policy
  Social Work
  Undergraduate Student Success
  Definition of Terms and Course Numbering
  Publication Archives
  Publication Disclaimer
  Publication Updates
  My Portfolio
HELP
2023-2024 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)

COMM 4387 -  Media and Political Campaigns in the Digital Age

Credit Hours: 3
Lecture Contact Hours: 3    Lab Contact Hours: 0
Prerequisite: COMM 2311  or consent of instructor.
Description
This course explores the relationship and effects between political campaign messages (political advertising, PR and campaign messages, debates), mass media, and the voter (public) agenda. Students will study how political candidates, political strategists, journalists/media pundits, and citizens construct, transmit, and understand political messages, including how news, new media, advertising, and entertainment media contribute to the shaping of political perceptions, emotions, and behaviors during an electoral campaign.
Repeatability: No

Additional Fee: N


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Portfolio (opens a new window)