Department of Marketing and Entrepreneurship

Chair:
Edward Blair

Professors:
Michael Ahearne, Edward Blair, Steve Brown, Keith Cox (Emeritus), Betsy Gelb, James D. Hess, Partha Krishnamurthy, Joel LeBon (Clinical), Herbert Lyon (Emeritus), Vanessa Patrick, Bette Ann Stead (Emeritus)

Associate Professors:
Rex Du, Ye Hu, Sam Hui

Assistant Professors:
Carl Herman (Clinical), Kenneth Jones (Clinical), Jacqueline J. Kacen (Clinical), John R. Karonika (Clinical), Steven F. Koch (Clinical), Alan Lish (Clinical), Carlos Ortega (Clinical), Melanie Rudd, Seshadri Tirunillai, Amy Vandaveer (Clinical), Kitty Wang, James R. Webb (Clinical), William Zahn (Clinical)

Marketing and Entrepreneurship Requirements

Business majors must meet the business, nonbusiness, and elective requirements for a baccalaureate degree as well as the following for a Bachelor of Business Administration degree:

Programs

• Entrepreneurship, B.B.A.
• Marketing, B.B.A.

• Marketing Minor
• Sales Minor

• Marketing with a Certificate in Professional Selling