Dec 10, 2023  
2020-2021 Undergraduate Catalog 
2020-2021 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Strategic Communication, B.A.

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College of Liberal Arts & Social Sciences  > Jack J. Valenti School of Communication  > Strategic Communication, B.A.

The Strategic Communication BA degree provides basic knowledge, skills and ethical considerations to prepare students for entry into the fields of advertising, integrated communication, organizational/corporate communication and public relations. Students will learn the communication requirements to represent organizations, products, services, operations and policies effectively.

Specific areas of study include theory, principles, analytical and critical skills, ethical requirements, public policy development, copywriting, media planning and placement, campaign design and execution requirements, research methodologies, data analysis techniques, and communications skills especially appropriate for strategic communication.

Students in this degree program will choose from four areas of concentrated study: Advertising, Integrated Communication, Organizational/Corporate Communication or Public Relations.

Communication Major

All undergraduate majors in the Jack J. Valenti School of Communication must complete, with a GPA of at least 2.00, 12 semester hours as follows:

COMM 1301 , COMM 1303 , COMM 2356  and COMM 4303 .

To take Jack J. Valenti School of Communication courses at the 3000- and 4000-level, students should complete COMM 1301  within their first two terms at the university.

Students who enroll for advanced courses without completing the nonadvanced requirements may be dropped by the instructor or the school. Neither the school nor the instructor will be responsible for tuition refunds.

To graduate with a Bachelor of Arts in any Valenti School degree program:

Students must achieve a 2.00 cumulative GPA in all courses that count toward the major with at least a C in each.

No COMM course for major (or minor) may be taken more than three times.

Jack J. Valenti School Requirements (12.0 hours)

Strategic Communication Required Courses (12 hours)

Strategic Communication Concentrations

Students will choose one of the following concentrations for the additional 15 hours required for the degree:

Strategic Communication - Integrated Communication Concentration (15 hours)

Five courses from the following:

Strategic Communication - Advertising Concentration (15 hours)

Strategic Communication - Organizational/Corporate Communication Concentration (15 hours)

Strategic Communication - Public Relations Communication (15 hours)

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