Oct 06, 2024  
2021-2022 Undergraduate Catalog 
    
2021-2022 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Marketing, B.B.A.


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C.T. Bauer College of Business  > Department of Marketing and Entrepreneurship  > Marketing, B.B.A.

Courses in marketing (MARK) focus on various topics in the marketing of goods and services. Topics include how to conduct market research, how to understand buyer behavior, how to formulate marketing strategies, how to sell, how to manage selling operations, how to use databases to manage customer relationships, how to manage marketing communications programs, and how to conduct and manage digital marketing programs.

A marketing major is appropriate for students who plan careers in selling, sales management, digital marketing, retailing, or marketing staff functions such as marketing communications, market research, and general marketing management.

Marketing Major Coursework (42 credit hours)


See also the Marketing B.B.A specialty track: Marketing with a Certificate in Professional Selling  

  • Credit Hours: 3.0
  • Advanced Marketing Electives 15 hrs *
  • * Consult the Marketing advisor for approved substitutions for MARK electives in other non-business departments.

  •  

    Additional Elective Hours Required:

  • Approved Advanced Electives Credit Hours: 6.0 (any 3000-4000 level business course)
  • Advanced Electives Credit Hours: 9.0 (any 3000-4000 level course)
  • General Electives Credit Hours: 9.0  ( any 1000-4000 level course) *
  • * The 9 hours of General Electives are designated for 6 hours of any unused Component Area Option (090) courses and 3 hours of an unused Social/Behavioral Science (040) course. Remaining hours can be met by any 1000-4000 level course.

General B.B.A. Requirements


In order to earn a Bachelor of Business Administration (B.B.A.) degree, students must complete credit hour requirements:

  • UH Core Courses & College Requirements
  • Business Administration and Management Field of Study Courses
  • Advanced-Level Business Requirements (required for all business majors),
  • Major Coursework Requirements
  • Additional Elective Requirements

along with noncredit requirements:

  • Assenting to the Bauer Code of Ethics and Professional Conduct, and
  • A business writing evaluation (BWE), administered through BUSI 3302 .

Credit Hour Requirements

Students seeking the Bachelor of Business Administration degree must complete freshman-sophomore core and Business Administration and Management Field of Study requirements, upper-level business core and required courses, major requirements, and clear the business writing evaluation (BWE).

The total hours required for a Bachelor of Business Administration degree are summarized below. Students in the Bauer Business Honors Program have additional requirements as specified under the description of the Bauer Business Honors Program.

Students pursuing the Global Energy Management Professional Program (GEM-PP) track in Finance have specialized degree requirements listed under the GEM-PP track for a major in finance. Other specialty programs, such as the Professional Program in Accounting, the Entrepreneurship Program, and the Program for Excellence in Selling, may have additional admission and program requirements as specified by the program.

B.B.A. requirements also listed as approved UH core courses may fulfill both requirements, but students must have a minimum of 120 credit hours to earn the B.B.A.

Specific course requirements in each category are discussed in the following sections. ECON 2304 and ECON 2305 may count for Core Social and Behavioral Science requirement and Field of Study (students without either ECON 2304 or ECON 2305 and substituting Intermediate ECON would be required to take a Social and Behavioral Science course in place of a General Elective Requirement.

UH Core Courses & College Requirements


6 Credit Hours

Business Administration and Management Field of Study Courses


24 Credit Hours

Courses require completion with a grade of “C” or higher in all Business Administration and Management Field of Study courses unless a transfer student has completed the Business Administration and Management Field of Study at another Texas public institution.

3 Credit Hours


Additional UH Core Courses


24 Credit Hours

Advanced-Level Business Required Courses


21 Credit Hours

This section is required for all business majors.

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