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2016-2017 Undergraduate Catalog 
    
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2016-2017 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

Courses

 

Communication
  

  • COMM 1301 - Media and Society

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Consumer oriented study of mass communications. Provides overview of media structures, media messages, mass audiences, and impact of media on society.

    TCCNS Equivalent: COMM 1307
  

  • COMM 1302 - Introduction to Communication Theory

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: credit for or concurrent enrollment in ENGL 1303 .

    Perspectives in communication theory and process.

    Core Category: [81] Writing in the Disciplines
  

  • COMM 1332 - Fundamentals of Public Speaking

    Credit Hours: 3.0
    Lecture Contact Hours: 1    Lab Contact Hours: 2
    Taught in large lecture and small group format. Beginning theory and practice of informative and persuasive communication.

    TCCNS Equivalent: SPCH 1315
  

  • COMM 1333 - Interpersonal Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Theories and research relating to the initiation, growth, and deterioration of interpersonal relationships in contemporary society.

    TCCNS Equivalent: SPCH 1318
  

  • COMM 2300 - Communication Research Methods

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: MATH 1310 .

    Social science and qualitative research methods in communication: problem formation, hypothesis testing and theory building; fundamentals of measurement; research designs and approaches; data collection and analysis; and ethics in academic and professional applications.

  

  • COMM 2310 - Writing for Print and Digital Media

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3

    Prerequisite: ENGL 1304 , HIST 1376  or 1377, HIST 1378  or 1379, POLS 1336  and POLS 1337 .

    Teaches cognitive and mechanical skills required to produce news, public relations, and advertising messages on deadline that are ethical, clear, concise, complete, compelling, and accurate. Students learn to gather information from online and traditional sources.

    Note: Laboratory required.

    Requires ability to type 30 wpm
    TCCNS Equivalent: COMM 2311
  

  • COMM 2320 - Fundamentals of Media Production

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: ENGL 1304 , HIST 1376  or 1377, HIST 1378  or 1379, POLS 1336  and POLS 1337 

    Fundamentals of current and emerging production techniques in media industries.

  

  • COMM 2322 - Television Production I

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: At least a C in COMM 2320 .

    Application of professional video techniques in programming. Emphasis on studio operation.

  
  

  • COMM 2370 - Introduction to Motion Pictures

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Introduction to the art, technology, economics, and social aspects of film.

  

  • COMM 2383 - Food As Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: None.

    Exploration of the ways food functions symbolically and materially as a communicative practice, and how we can examine those stories and then communicate them in a meaningful manner.

  

  • COMM 3300 - Health Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Formerly COMM 4333
    Prerequisite: junior standing or consent of instructor.

    Examination of the nature, contexts, theories, and selected research shaping health care consumers understanding of health communication issues.

  

  • COMM 3301 - Doctor-Patient Interaction

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3300  or consent of instructor.

    Explores the nature of physician-patient interaction focusing on communication skills and advocacy development for both groups across the spectrum of healthcare delivery and examining selected theories.

  

  • COMM 3302 - E-Health and Telemedicine

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3353  or consent of instructor.

    Examination of how health information is communicated and disseminated through various technologies and delivery channels such as health internet sites, television programming, kiosks, and other elated technology-based materials.

  

  • COMM 3303 - Health Literacy

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3300  or consent of instructor.

    The role of diverse communication skills and knowledge in making appropriate heath decisions.

  

  • COMM 3304 - Multicultural Health Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3300  or consent of instructor.

    Diverse ethnic meaning systems and their influences on health behaviors.

  

  • COMM 3305 - Communication and Catastrophic Illnesses

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3300  or consent of instructor.

    Systematic inquiry into communication practices surrounding catastrophic illnesses such as cancer, Alzheimer’s, and HIV/AIDS.

  

  • COMM 3311 - Editing for Print and Digital Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: at least a C in COMM 2310 .

    Editing messages such as public relations, advertising, news, features for print, broadcast, digital media; headline and caption writing; introduction to publication design; photo use and cropping; graphics, visuals.

  

  • COMM 3314 - Intermediate Writing and Reporting

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 3
    Prerequisite: At least a C in COMM 3311 .

    Gathering and writing news with emphasis on publishing in the student newspaper.

  

  • COMM 3315 - News and Social Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2310  or COMM 2328  or consent of instructor.

    Issues at the intersection of news and social media, including how social media is used to search and share news.

    Typically Offered: Fall & Spring
  

  • COMM 3316 - Electronic News

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in both COMM 2310  and COMM 2320 , or consent of instructor.

    Theory and practice of assembling, writing, and presenting news for the electronic media.

  

  • COMM 3317 - Multimedia Journalism

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2310  or COMM 2328 .

    Fundamentals of using multiple media to produce content for print, broadcast and online platforms.

  

  • COMM 3318 - Multimedia Storytelling

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 2320.

    Students will research a single topic and use various online tools to tell stories related to their topic that may incorporate images, video, sound, text, and audience participation.

  

  • COMM 3319 - Preproduction Management

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 2320  and consent of instructor.

    Principles of film and video preproduction and production management, including techniques of script breakdown, scheduling, budgeting, and producing of professional productions and student projects.

  

  • COMM 3320 - Audio Production

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2320  or COMM 3317 .

    Audio as a medium of influence and expression with applied emphasis on audio production techniques used in radio, TV/cable, and film industries.

  

  • COMM 3321 - Single Camera Studio Production

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: At least a C in COMM 2322  and consent of instructor.

    Single camera film-style studio production as a medium of influence and expression with an emphasis on motion picture production techniques incorporated into a High Definition Video environment.

  

  • COMM 3323 - Multimedia Production I

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing in communication and computer skills.

    Fundamentals aspects of computer-based multimedia production for mass media and corporate applications.

  

  • COMM 3324 - Photojournalism I

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing or consent of instructor.

    Techniques of taking and developing pictures for the mass media.

  

  • COMM 3326 - Graphics Applications

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: At least a C in each of COMM 1301 , 1302 and 2300. Junior standing and computer skills. For Communication majors and minors only.

    Application of computer graphics and type principles in print journalism, advertising, art, and public relations.

  

  • COMM 3327 - Desktop Publishing

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in each of COMM 1301 , 1302 and 2300. Junior standing and computer skills. For Communication majors and minors only.

    History, theory, and practice of page layout and design using a computer. Creation and manipulation of computer graphics for print media and use of desktop systems to produce camera-ready copy.

  

  • COMM 3329 - Media Performance

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: At least a C in each of COMM 2310 , 2322, 2328, 3316, and consent of instructor.

    Performance techniques for media professionals in news, information, commercial, and entertainment programming.

  

  • COMM 3330 - Relational Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302, 1333, and 2300, or consent of instructor.

    Current research and theories concerning communication processes and dynamics involved in personal and professional relationships.

  

  • COMM 3331 - Communication in the Family

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302, 1333 and 2300, or consent of instructor.

    Theories and research covering communication in the development of the family with an emphasis on parent-child and sibling communication.

  

  • COMM 3332 - Effective Meeting Management

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing or consent of instructor.

    Procedures for planning and conducting meetings, including large conventions, board meetings, and informal committees.

  

  • COMM 3337 - Argumentation and Debate

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: Six hours of Communication courses or consent of instructor.

    Theory and practice in the art of advocacy involving analysis, arrangement, and presentation of arguments for the purpose of decision making and social control.

  

  • COMM 3339 - Advanced Public Speaking

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1332  or consent of instructor.

    Advanced experiences in research, development, presentation of public addresses with emphasis on rhetorical criticism.

  

  • COMM 3340 - Health Campaigns

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3300  or consent of instructor.

    Selected health campaign exemplars and mass customization of multimedia messages to identified segments.

  

  • COMM 3350 - Media Management

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: ECON 2305  or consent of instructor.

    Administration of media properties, government and labor relationships, financing, scheduling, sales, and taxation.

  

  • COMM 3352 - Small Group Process

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1302  or COMM 1332  or COMM 3356 .

    Principles of group dynamics with attention to problem-solving activities.

  

  • COMM 3353 - Information & Communication Technologies I

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2310  or COMM 2328 , or consent of instructor.

    Internet and basic transactions across the World Wide Web in the convergent mass communication computing environment. Explores the intersection and implications of information and communication technologies.

  

  • COMM 3356 - Business and Professional Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing.

    Intended for juniors and seniors in business and the professions. Communication activities in business and professional settings with emphasis on oral presentations, interviews, negotiations, and group processes.

  

  • COMM 3358 - Leadership Communication & Organizations

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and 1302. Leadership communication in organizational contexts.

    Leadership communication in organizational contexts. Theories and types of leadership, power, influence, diversity, ethics, leadership development, and related communication behaviors and activities.

  

  • COMM 3360 - Principles of Integrated Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Formerly COMM 3360 Principles of Advertising
    Prerequisite: Junior standing or consent of instructor.

    Advertising theories and techniques within an integrated communication context.

  

  • COMM 3361 - Advertising Copywriting

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 2310 .

    For Communication majors and minors only. Techniques of writing and developing advertisements for offline and online media.

  

  • COMM 3362 - Advertising Sales

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Formerly COMM 3362 Broadcast and Cable Sales
    Prerequisite: COMM 3360 .

    Concepts, theories, problems, and practices across media platforms. Includes research, media planning, applied ratings, role of representative firms, promotion, and client negotiation.

    Typically Offered: Fall
  

  • COMM 3363 - Global & Multicultural Advertising

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3360 .

    Study of the major concepts of international advertising and their importance to global marketing and communication activities around the world, the history and current state of international and cross-cultural advertising practice, and the influence of cultural factors on international and cross-cultural advertising and communication practices.

  

  • COMM 3364 - Principles of Broadcast Programming and Ratings

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  or consent of instructor.

    Broadcast and cable programming strategies and use of ratings by the communications industry.

  

  • COMM 3368 - Principles of Public Relations

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302 and 2310, or consent of instructor.

    Public relations theories and techniques in business, government, and the social services.

  

  • COMM 3369 - Public Relations Writing

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and at least a C in COMM 2310 .

    Preparing memoranda, releases, reports, publicity features, public service announcements, speeches, and other specialized writing.

  

  • COMM 3370 - History of Cinema

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and 1302.

    The evolution of film form, content, technology, and economics with special emphasis on American films.

  

  • COMM 3372 - Gender and Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Examination of historical and current portrayals of gender and gender issues in communication media.

  

  • COMM 3373 - Television: History and Culture

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 .

    Study of the development history of television as a mass communication medium within the context of the modernization of American society and culture.

  

  • COMM 3374 - Strategic Social Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302, 2300, 2310.

    Study of issues at the intersection of strategic communication and social media, including how social media is used by organizations and brands.

  

  • COMM 3375 - International Communications

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: consent of instructor.

    Comparative study of world communication systems, government policies, and economic systems.

  

  • COMM 3376 - Media Effects

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and 1302.

    Effects of media upon individuals, institutions, and societies through the literature of communication.

  

  • COMM 3377 - Strategic Public Relations Planning

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3360  or COMM 3368 .

    Students will learn how to identify a public relations opportunity or problem, conduct research, and prepare a strategic plan designed to take advantage of the opportunity or to solve the problem.

  

  • COMM 3379 - Popular Culture and the Mass Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing or consent of instructor.

    Examination of the cultural content and contributions of the mass media with emphasis on the role played by the mass media in the shaping of modern society.

  

  • COMM 3380 - Electronic Field Production

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: COMM 2320  or COMM 3317 .

    Single camera video production and electronic post-production theories and techniques applied to the creation of information and entertainment programs.

  

  • COMM 3382 - Television Production II

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: COMM 2322  and consent of instructor.

    Intermediate television production techniques with an emphasis on directing studio multiple camera productions.

  

  • COMM 3383 - Non-linear Editing

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2320  or COMM 3317 .

    Introduction to computer-based non-linear editing using integrated software packages.

  

  • COMM 3399 - Senior Honors Thesis

    Credit Hours: 3.0
       
    Prerequisite: approval of department chair, a 3.25 grade point average in the major, and a 3.00 cumulative average.

  

  • COMM 4198 - Independent Study

    Credit Hours: 1.0
       
    Prerequisite: approval of the Director of Undergraduate Studies.

  

  • COMM 4303 - Communication Law & Ethics

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302 and junior standing or consent of instructor.

    Developments changing communication: legislative, legal and ethical issues relative to First Amendment rights and philosophical issues.

  

  • COMM 4310 - Opinion Writing

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 3314  or consent of instructor.

    Preparing elements of editorial page: research and writing of commentaries, columns, and editorials.

  

  • COMM 4312 - Feature Writing for Print and Digital Media

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 3314  or consent of instructor.

    Developing ideas, gathering material, and producing feature reports and query letters for print and digital media.

  

  • COMM 4313 - Investigative Reporting

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 3314  or consent of instructor.

    News coverage of issues and problems of governments, businesses, urban institutions, and the public at large in an investigative context.

  

  • COMM 4314 - Social Issues in Journalism

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302, 2300 and junior standing, or consent of instructor.

    Societal problems as portrayed in the press and electronic media. The role of journalism and its impact on social issues. Interaction between public discourse and its social, political, economic, and cultural context.

  

  • COMM 4316 - Advanced Electronic News

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3316  and consent of instructor.

    Advanced study and exercises in writing, producing, and presenting electronic news.

  

  • COMM 4320 - Multimedia Production I

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: COMM 3380  or COMM 3381 or COMM 3382  and consent of instructor.

    Application of various media production techniques to a specific production.

  

  • COMM 4322 - Television Producing and Directing I

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: COMM 3380 , 3383 and consent of instructor

    Creative problems in producing and directing professional level television programming for broadcast purposes.

  

  • COMM 4323 - Multimedia Production II

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3323  or consent of instructor.

    Analysis of computer-based interactive multimedia as it relates to mass communication: graphic design of interactive games using multimedia technology.

  

  • COMM 4324 - Advanced Audio Production

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: Junior standing, COMM 3320  and consent of instructor.

    For Communication majors only. Intensive study with reading and discussion to introduce concepts of audio editing, radio production, and audio post production for video production.

  

  • COMM 4328 - Broadcast and Film Dramatic Writing

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: consent of instructor.

    Principles, methods, and problems in writing dramatic scripts; readings in the dramatic literature of broadcasting and film.

  

  • COMM 4331 - Persuasion

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: six semester hours in interpersonal communication or consent of instructor.

    Theories, methods, and ethics of persuasion and social influence.

  

  • COMM 4334 - Sex, Love, and Romance in Popular Culture

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: junior standing.

    Analyzes and evaluates the depiction of love, sex, and romance in popular culture to increase sensitivity to and understanding of such images.

  

  • COMM 4335 - Crisis Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1333  or consent of instructor.

    Advanced interpersonal communication concepts dealing with relationship disintegration and crisis intervention.

  

  • COMM 4336 - Social Cognition and Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1333  or consent of instructor.

    The impact of judgment and attribution processes and the influence of awareness on verbal and nonverbal communication behavior.

  

  • COMM 4337 - Television and the Family

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1333  and COMM 1301  or consent of instructor.

    Television portrayals of the family and the processes and relational consequences associated with family use of television.

  

  • COMM 4338 - The Family in Popular Culture

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1333  and COMM 1301  or consent of instructor.

    Portrayal of family in popular media, including comics, radio, movies, television, and music, and how those popular images influence the expectations that audiences construct about family life and family relations.

  

  • COMM 4350 - Case Studies in Media Management

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3350  or consent of instructor.

    Case studies used for solving various problems of media management.

  

  • COMM 4353 - Information and Communication Technologies II

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3353  or consent of instructor.

    Mass communication and the Internet: advanced tools for publishing corporate communication in cyberspace.

  

  • COMM 4354 - Organizational Crisis Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and junior standing.

    Study of how organizations plan for, train for, and respond to crises.

  

  • COMM 4355 - Organizational Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: six hours in communication courses or consent of instructor.

    Theory and research associated with the study of communication in complex organizations.

  

  • COMM 4356 - Applied Organizational Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 4355  or consent of instructor.

    Application of organizational communication theories and concepts within an organizational context.

  

  • COMM 4357 - Intercultural Communication and Organizations

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301 , 1302 and Junior standing.

    Study of the theory and practice of intercultural communication as it influences organizational behavior, including the effects of cultural diversity on communication within multicultural organizations and the impact of intercultural interactions on communication in organizations.

  

  • COMM 4358 - Bargaining and Negotiation

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 4355  or consent of instructor.

    The role of communication in bargaining and negotiation within organizational settings.

  

  • COMM 4360 - Media Planning & Placement

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 2310  and in either COMM 3360  or 3368, or consent of instructor.

    Application of media planning principles to create an integrated communications plan.

  

  • COMM 4361 - Advertising Campaign Competition

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 3
    Prerequisite: Application to instructor. COMM 3360 , COMM 3361  and COMM 4360  or COMM 4366 .

    Application of creative media and strategic advertising principles in developing a complete advertising campaign for national competition.

  

  • COMM 4363 - Integrated Communication Campaigns

    Credit Hours: 3.0
    Lecture Contact Hours: 2    Lab Contact Hours: 3
    Prerequisite: COMM 3360 , COMM 3361  and COMM 4360  or consent of instructor.

    Application of integrated communication principles to develop and execute a campaign.

  

  • COMM 4364 - Rhetoric and Criticism of Public Relations Discourse

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: six semester hours in public relations or consent of instructor.

    Critical examination of the rhetorical processes of public relations discourse.

  

  • COMM 4365 - Digital Public Relations and Advertising

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3353  or equivalent skills, and either COMM 3360  or COMM 3368 .

    Incorporation of the Internet into integrated communication. Advertising models, promotion activities, relationship marketing and research methodology. Web audience measurement and Internet user characteristics and behavior.

  

  • COMM 4366 - Advertising Account Planning

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in COMM 2310  and COMM 3360  or 3368 or consent of instructor.

    Advertising planning that includes strategy, creative and idea development. May be repeated once for credit.
  

  • COMM 4367 - Issues Management

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 4331  or consent of instructor.

    Examines the communication strategies used by major organizations to influence public policies.

  

  • COMM 4368 - Public Relations Campaigns

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 3368  and COMM 3377 .

    Public relations campaign strategies and case histories, including the design and partial implementation of a public relations program for selected clients.

  

  • COMM 4369 - Advertising Portfolio

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2300 , 3326 and 3361 or consent of instructor.

    Developing a portfolio to show student-produced work in advertising.

  

  • COMM 4370 - Social Aspects of Film

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: three advanced hours in communication.

    An examination of the social context in which films are produced and exhibited including film censorship, audience attitudes and behavior, and content analysis.

  

  • COMM 4372 - Media, Power, and Society

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  and Junior standing

    Critical study of media as a social force in modern society.

  

  • COMM 4375 - Propaganda and Mass Communication

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 1301  or consent of instructor.

    History, theory, development, and impact of propaganda as a controversial mass communication strategy for influencing public opinion.

  

  • COMM 4376 - Economic Aspects of Mass Comm

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: At least a C in both COMM 2320  and 3350, or consent of instructor.

    Economic, legal, and logistic considerations in mass communication production, distribution, and exhibition in theatrical, television, and cable markets.

  

  • COMM 4377 - Understanding Publics

    Credit Hours: 3.0
    Lecture Contact Hours: 3    Lab Contact Hours: 0
    Prerequisite: COMM 2300  and one of the following courses: COMM 3360 , 3368, 3300 or 4355.

    Study, understand, and apply current research, theory, and principles of identifying, segmenting, and working with publics.

 

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