Sep 24, 2024  
2020-2021 Undergraduate Catalog 
    
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2020-2021 Undergraduate Catalog [Not Current Academic Year. Consult with Your Academic Advisor for Your Catalog Year]

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HRMA 3153 - Hotel Marketing New York Style

Credit Hours: 1.0
Lecture Contact Hours: 1    Lab Contact Hours: 0
Description
Analysis of New York City hotels’ physical plant, customer segments, pricing and unique characteristics, identification, evaluation of products and services from the national purveyors at the annual International Hotel/Motel trade show.


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